The PR practitioner in Wag the Dog took on some qualities of a situational value orientation. Throughout the entire movie the purpose of their stunts was to get the focus off the incident with the president and the little girl. They effectively did that and it caused mostly good press for the president, because his wrong doing was not all over the news. Each decision was made for making the president look like he had did nothing wrong.

In our textbook, Public Relations: Strategies and Tactics, there is a list of  things for making ethical decisions. 1) Is it the truth? Obviously the story of the war and the 303 bomber were not true. 2) Is it fair to all concerned? The Albanian people were not taken into consideration when the plan was devised.  3)Will it build goodwill and better friendships? Not between America and Albania. 4) Will it be beneficial to all who is concerned? Only to the president.

The phrase Wag the Dog means when the tail is the main operations the dog will wag. Instead of the dog being the main operation and wag its tail. It’s relevant to the story, because the PR people were the operations of the media and they made the people of America wag (believe or bend to) what the media was saying.

In my opinion there were little to no positive stereotypes proved in this movie. But, a lot of negative stereotypes were made. They made public relations look like a job where you can write your own fictional stories. Nothing they put in the media was the truth. It was a good movie, but it did not shed a good light on the power of public relations.

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