I feel that it is extremely important for PR specialists to know and understand deformation.  It is easy for someone to get sued for libel or slander. Even though the First Amendment protects our right to free speech it is still wrong to attack someone’s character. This is because it affects someone’s reputation whether they are famous or not. In my opinion you should shed the same light on someone that you would want them to shed on you. Personally, I would be terrified of being sued so I know that I am going to do everything I can to steer clear from libel and slander.