Category: Intro To PR

Thank you for all you taught me Barbara Nixon!

Public Relations: Strategies and Tactics Ninth Edition

Dennis L. Wilcox and Glen T. Cameron


Seth Godin’s “Tribes”

Here’s a preview.

When I hear the word tribe I think of tribal societies in other countries like Africa. Seth Godin has me seeing the word in a different light. I learned a lot from the video. I learned that people like doing what other people in their tribes are doing. It is clear that people do what is seen on TV, in magazines, and in society. I never would of thought about the things people do, because their tribe does it also. Learning that word of mouth in tribes are more affective than word of mouth in crowds. Tribes share a common interest so they can communicate their views and opinions of their tribe to other people. Crowds will communicate amongst each other and not get the word out by networking. It surprised me to hear that crowds and tribes are not related in any way. Tribes are a movement that want to communicate a message to society. the example used was Al Gore’s movement of global warming. He communicates his message to his tribe and they go on to spread the movement by being trained on how to give his presentation. A crowd is more like a group of people that gather together for different reasons. It could be a crowd to hear a speaker about new technology. The crowd would consist of people into technology and those who need to hear a speech for class. I would love to learn more about different tribes and their movements. Also, learning to lead a tribe would be important to learn about, because it was stated that people are willing to join groups, but not willing to lead them. Although, he went off on a tangent at points in the speech i found it fundamental for learning about communications. To watch to video and learn about tribes click here!

This chapter focused on program planning. Program/event planning is something I am really interested in. I found the section about having a strategic plan really important.  A strategic planning model consists of facts, goals, audience, and a key message.I also enjoyed reading about speaking to a directed and specific audience. Reading the Sunkist example in the book is a great example of a program planning model. Their plan was to receive more pledges for their Take A Stand program. This chapter is important to every future public relations professional, because it teaches us the core theme of public relations. Planning events and programs for business to give them a good name in society.

Public Relations: Strategies and Tactics Ninth Edition

Dennis L. Wilcox and Glen T. Cameron

Clown Discrimination Video

My public relations class watched a short video about discrimination. It isn’t the type of video you are thinking of. The characters consists of a  clown doctor, mother clown, and a professor of clown studies. I think the video is hilarious. They are all discussing the discrimination they receive, because they are clowns. Although, this video is humorous it was not made to just entertain, but also state the elephant in the room. Discrimination is still alive and kicking in today’s society. Even though it is not to the extent it was years ago it is still apparent. The video was just a preview, but Iwish we could of watched the entire video. Creating videos with humor and a serious message is an affective way to get a message out to society. Watch the preview!

My public relations class talked about press releases, media kits, fact sheets, and pitching. Theses four items are essential in public relations. Press releases gets a message out to the public, media kits keep a company on top of the water, fact sheets are written down to the detail about a company, and pitching keeps your head in the game. Press releases are given to not only newspapers and magazines but also news stations. Media kits are prepared to help keep things organized when events or product launches are being campaigned. Fact sheets can make a company look good, because it provides a lot of background information like annual revenues. Pitching, my favorite, gets your work out to different companies. There is no use in pitching to a company by e-mail if they do not know you. So it’s important to get to know a company and research there history.

My public relations class discussed the contents of a press release. I loved the idea of the Baker’s Dozen! Writing a press release is one of the most important things for a PR professional. It is extremely important for a student to know how to write one. The public relations writing class goes into this subject a lot deeper. Writing has not always been my thing, but press writing is very interesting to me. I’ve known what a press release is but i never really knew how to write one. It contains a lot of information to get the job done. I would love to learn more about writing one.

I have blogged about Twitter before for my public relations class and here I am again to rant and rave about my experience with the lovely networking site. When I first started using Twitter I wasn’t too sure if I liked it or not. Now, I can honestly say I love it! Twitter is an amazing way to network and get the public relations world to see my name and my views. I’m learning new things everyday with the site. Yesterday I just found an app for my phone, Twitterberry. I had no idea that Twitter had applications and it really surprised me. Also, I was surprised to find so many public relations and marketing professionals on the site. My semester experience with Twitter has shown me the power of the site. My class had an assignment to interview a public relations professional. Do you want to know how I searched for my professional? Yes, Twitter! I interviewed with Aerial M. Ellis, who is a PR consultant for Urbane Imagery. CounclilPRFirms, AerialEllis, and AnthonyEmbryPR are three professionals I recommend people to follow. The Council of PR Firms tweet job opportunities and Anthony Embry responds to a lot of PR related questions. So all in all I have been using Twitter since our first assignment and my opinion of it has drastically changed.  I was excited when I first used twitter and a few weeks later that was all I heard on TV, in the news, and in conversations around campus. Twitter has been an amazing experience and I have only been active on it for a few months. I wonder what the site would do for me in the future, because it has already done a lot so far. I think the site should be mandatory for all future and current professionals. Sign on to Twitter and follow me!

Interviewing Tips

  • Keep eye contact with the person or people that are interviewing you.
  • Compose a straight posture
  • Wear the appropriate attire
  • Have a firm handshake
  • Speak clearly
  • Be yourself!
  • Keep your resume clean from stains
  • If a name tag is given place it on the right side
  • Know spelling of names of the ones interviewing you or ask for a business card
  • Write a handwritten thank you letter to each person

From me! Brittney Lindsay

The PR practitioner in Wag the Dog took on some qualities of a situational value orientation. Throughout the entire movie the purpose of their stunts was to get the focus off the incident with the president and the little girl. They effectively did that and it caused mostly good press for the president, because his wrong doing was not all over the news. Each decision was made for making the president look like he had did nothing wrong.

In our textbook, Public Relations: Strategies and Tactics, there is a list of  things for making ethical decisions. 1) Is it the truth? Obviously the story of the war and the 303 bomber were not true. 2) Is it fair to all concerned? The Albanian people were not taken into consideration when the plan was devised.  3)Will it build goodwill and better friendships? Not between America and Albania. 4) Will it be beneficial to all who is concerned? Only to the president.

The phrase Wag the Dog means when the tail is the main operations the dog will wag. Instead of the dog being the main operation and wag its tail. It’s relevant to the story, because the PR people were the operations of the media and they made the people of America wag (believe or bend to) what the media was saying.

In my opinion there were little to no positive stereotypes proved in this movie. But, a lot of negative stereotypes were made. They made public relations look like a job where you can write your own fictional stories. Nothing they put in the media was the truth. It was a good movie, but it did not shed a good light on the power of public relations.

I learned more about my assigned section, The Next 50 Years, than I did about the other group topics. It shocked me to read that, “by 20 10 two billion people on the Internet and another two billion will have cell phones.” I am really interested in learning about the predictions of the next 50 years, because it will effect me in many ways.  Advancing technology is another subject that peaks my interest, because as the years go on technology will become more advanced and a lot more helpful for everyday tasks. The demand for transparency and reaching out to a more cultural society is something I learned from the chapter and group discussion. Our group agreed that as time goes on there are going to be many cultures that the media will have to reach out to. Also, the topic of transparency is important, because being involved with the public personally I know I want the media I am turning into to be honest and reliable. Trend Lines in Today’s Practice was another topic I am interested in and would love to know more about. The Feminization of the field surprises me the most, because I thought PR was always a field filled with women. Knowing that women do not hold a lot of the upper management positions makes me more determined to hold one in my promising future in the field. I was interested that there is a National Black Public Relations Society and I am going to do some research in hopes of further knowledge and a scholarship. Learning more about PR today will help me familiarize myself with the career that has fascinated me for so long.

Public Relations Strategies and Tactics Ninth Edition

Dennis L. Wilcox and Glen T. Cameron

1 Week of Twitter

Over the past week I have been using Twitter. The first day I wanted to completely reject it, because it seemed too complicated. Now, that I have experience with the site I don’t hate it completely. It is a great way to stay connected in the PR/Marketing world and in daily news. There are a few negatives about the site; when searching for topics with hash tags you cannot add your thoughts unless you go all the way back to your homepage,  I’m not too sure of what to search for, and it can get boring if people do not respond to you. Today I found myself very entertained, because I was reading the comments and views from people watching the super bowl commercials. I am starting to love the site and I am very interested in what it can offer me when I begin to search for internships and a job after college.