Category: PR Publications


PR Publications Top Ten

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Publications

Publications is the heart of public relations. In PR the purpose is to reach out to multiple audiences and publications makes it possible and entertaining. From magazines to billboards can reach out to specific publics. Catching the audience eye is essential.  Once an audience and purpose is discovered the structure and physical appearance is a big component in attracting an audience. Personally, I did not have a lot of interest in publications, because I did not feel like it was as necessary as writing. I see it differently now. Being in this publications class has taught me a lot on how to appeal to different audiences effectively. I appreciate all the time and effort it takes to succeed in publications. The only thing I wish was different was that were should have had the time to create more than one type of publications.

After my PR writing class had a guest speaker who spoke about Photoshop I have been looking closely at advertisements. We were shown a slide show of Photoshop disasters. It amazes me that a lot of the companies who are making these mistakes are fortune 500 popular. Many of these disasters chopped off limbs, had reflection problems, transparency issues and many other noticeable problems. I am curious if these companies have proof readers/viewers of their advertisements, flyers and other publications. These mess-ups look bad on their part. I personally think it is a lot worse for a large, nationally known company like Coca-Cola. Although, these disasters give the company recognition it is more in a bad light. These publications speak volumes in themselves. I have inserted a few below. You can find more of these humorous, disastrous publications at PhotoShopDisasters, PhotoShop Gone Bad and you can google image search PhotoShop Disasters.

There are many perks to being a Georgia Southern student and the Eagle Print Shop is one of them. My public relations publications class had an assignment to create a brochure for a non-profit organization. We were given tips and tricks to make our experience easier. The most important guideline is to export the file as a PDF. I covered all the guidelines, but I ran into some difficulties. When my brochure was printed the words and pictures came out pixelated. Also, my plan was to print on black paper with white ink, but they were out of white ink. The people working were very helpful in trying to figure out the issue. Although, it never printed right I enjoyed my pleasant experience. I ended up printing it on my computer and it came out beautifully. The print shop is convenient for getting assignments and other projects done. I would love to use this on campus facility again. My first assumption of the print shop was that the people were going to be unapproachable, strict, not helpful and down right mean. Luckily, my assumption was wrong. They were everything I would want in working with a print shop. I am now interested in what else I can use it for and I plan on using the area when working PR for the Society of the Black Arts, a non-porfit sutden organization, and assignments.

Poynter NewsU is a site that teaches news writers how-to-do everything within the field. It resembles an online college class and I think it’s a great idea for new employees to complete some of the exercises in the site. I specifically concentrated on photojournalism. The lesson was entitled the Language of the Image. Pictures were put into categories under informational and graphic. One picture would be displayed and information about its value would be captioned next to it. I learned so much going through the lesson about photojournalism. It included a tremendous amount of vocabulary in the area of graphic quality. I learned the most about this area and I would love to learn more about the different graphic categories. I was surprised that I did well on the “Test your Vocabulary” area. I enjoyed learning about each category and I am interested in learning more about them. The categories were graphic, quality of light, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, surprise, layering, moment and personality portrait. Each category taught me something new and something important when it comes to photojournalism. I recommend each person in the field to take a few of these courses to test and expand their knowledge.

Adding your tweets from Twitter to your wordpress blog is a simple process. Below I created a step-by-step list so anyone can add their tweet updates to their blog. Okay, let’s get started.

  1. Type http://wordpress.com/ into your address bar
  2. Sign in to your account or create one if you do not own one already
  3. Look at the top of the site and click on My Dashboard
  4. Scroll down the page and look for the section entitled apperance (it’s located on the left side of the screen)
  5. Then Click on the link that says widgets
  6. Scroll down the page until you see Twitter (in the right column towards the bottom)
  7. Click and drag the Twitter bar to the right of your screen under the section that says sidebar
  8. Type in what you want the section to be called
  9. Enter your username
  10. Choose how many tweets you want to display and if you want to hide replies
  11. Finally, click save and check your blog site to see if it is there!

Here is a video clip on adding your tweets to your blog. This video is from http://wordpress.tv/

Segmenting Publics for SoBA

For my brochure I plan to inform on-campus students about the Society of Black Arts’ purpose and goals. I plan to focus on the students and I want to attract them with the events the organization plans on leading. I’m not too sure where to start. I want the brochure to be easy to read, visually appealing, and have sufficient information. This brochure is going to be the start of the organization and an amazing way to inform students why they’re here and what they want to do. Since it is a new organization here on campus it needs a lot of explanation, PR work, and patience. All in all I’m hoping to attract students so they will act on the message of SoBA and join the organization. Any advice would be great on starting an oragnization from the ground up. I know our publics would be the students here on the Georgia Southern campus and there are a number of ways to reach them, but I still have to figure out what the most effective channel will be.

No this blog is not about literal crap, but it is the acronym for Contrast, repetition, Alignment, and Proximity. This lovely, humorous acronym was created by Robin Williams (not the actor). He is the author of The Non-Designer’s Design Book. I think contrast is the most important design concept within the acronym. Contrast is making elements stand out without making them slightly different. Different contrasts allows the viewer to connect the flow easier. Contrast is also visually appealing, because it makes important information stand out. This design concept makes things more visually interesting and communicative; which are two elements that are important when attracting an audience. The most important thing about designing is that you want your audience to be interested in what you have to say and contrast can attract that audience.